In 2019, FIEL has simplified its product line (offering less skus) resulting in 35-40% reduction in price of remaining sku's. We have also lowered MOQ's (minimum order quantity) on exiting skus. Tablecloths and Banners are only 1pc decorated and most other skus are either 10 or 12pcs with decoration. We have no minimum for blank products.
By offering less products, We have also reduced production times by half which is fantastic news for distributors and their end-user clients. Most decorated products ship in 5 working days (or less) after artwork approval and we have also added 48HR sku's in our line for those last minute orders.
Out of approx 585 skus left in our line, approx 250 are sublimated products (40%) which are every sales person's dream product to sell as there are "no extra charges or setups" with sublimation. Sublimated products are easier to sell. 1-color logos or full color logos, 1 location or multiple locations are 1 price (for most items).
"By making the above changes, we want to be industry leaders in the skus that are left. We are able to sell them at lower prices, better quality and faster production times than any competing supplier. We are stocking more inventory of these remaining skus. We want to sell the same items again and again and do it better than anyone else. Distributors are taking notice of our positive changes", said Arif Bandeali (Director and Chief Operating officer).